Mobile Caller ID?

One of my friends sent me a link the other day to Cequint – a company that has built their value proposition around delivering real-time “City-ID” information to a mobile device. I find it amazing that this company exists, let alone that they have received some significant funding to date.

Why wouldn’t they just integrate CallerName data (the backbone of CallerID) from a provider like TARGUSinfo?

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