Given the recent press on BlueKai, eXelate, and Google’s new "Interest Based Advertising", and the many mentions of giving users control over their profile and preferences, I’ll bet that less than 2/10th of 1% of the users that have a BlueKai or eXelate cookie ever opt-out or change their profile.
I’d really like some stats, but let’s assume that due to eBay and Kayak, BlueKai has an audience in excess of 60M users / cookies, I’ll bet that less than 120k users have viewed their profile, and less than 60k have modified it.
Love to be proved wrong on this. But seriously – do we really care?
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