After reading Saul Hansell’s article a few days ago in the New York Times, "An Icon That Says They’re Watching You ", I wondered about the potential infrastructure and bandwidth cost associated with including something as simple as a "simple icon" on every ad, or in every iframe delivered across every publisher property in North America.
Let’s just assume that we are only going to focus on the top 10 advertising networks, excluding Google and Yahoo. According to some recent stats by comScore, there are somewhere between 138B and 183B monthly impressions across those 8 networks.
How much would this cost on a monthly basis?
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