The TARGUSinfo Interactive Markets team heads to San Francisco next week for ad:tech. Not only are we exhibiting with a 20×20 booth this year, we’ve put together a panel focused on how leveraging unique data assets can improve your customer acquisition and retention:
The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies:
Media wastage. Sluggish click-through rates. Poor-performing leads. Are these the “necessary evils” of the online marketing world? As online targeting evolves, new data sources have emerged to pinpoint your audience online for maximum brand impact and response. And marketers have become more sophisticated in using insights to verify and score leads — letting them more effectively engage and convert high-value customers. Whether you’re an ad network maximizing your clients’ dollars or an advertiser converting a lead, you can’t operate in an environment devoid of smart data.
In this session, panel members will talk about using real-time insight and predictive analytics to optimize your customer-acquisition cycle — from display advertising to lead generation to lead scoring. If you want to improve online targeting, increase click-through rates and focus on the best leads, be sure to attend this panel discussion to get tips, tricks and sage advice from top ad networks, innovative data providers and industry-leading technology companies.
MODERATOR: David Helmreich, VP, Interactive Markets, TARGUSinfo
PANELISTS:
Jim Waltz, President, Traffic Marketplace
Leon Zemel, Senior VP, Analytics, [X+1]
Neil Kaplan, Senior VP, Business Development, Vantage Media
The panel is Tuesday, April 21 – 3:00 PM – 4:00 PM in Room 3020. Hope to see you there.
In addition, we hope to hear from you before the event. Feel free to contact me directly at david (at) targusinfo.com.
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