Initial Hypothesis

I’m moderating a panel at ad:tech SF this year – any suggestions or questions in advance are appreciated.

The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies

Media wastage. Sluggish click-through rates. Poor-performing leads. Are these the “necessary evils” of the online marketing world? As online targeting evolves, new data sources have emerged to pinpoint your audience online for maximum brand impact and response. And marketers have become more sophisticated in using insights to verify and score leads — letting them more effectively engage and convert high-value customers.

Whether you’re an ad network maximizing your clients’ dollars or an advertiser converting a lead, you can’t operate in an environment devoid of smart data. In this session, panel members will talk about using real-time insight and predictive analytics to optimize your customer-acquisition cycle — from display advertising to lead generation to lead scoring. If you want to improve online targeting, increase click-through rates and focus on the best leads, be sure to attend this panel discussion to get tips, tricks and sage advice from top ad networks, innovative data providers and industry-leading technology companies.

MODERATOR:
David Helmreich, VP, Interactive Markets, TARGUSinfo

As one of the leading voices in predictive targeting for digital marketers, David Helmreich is responsible for building optimization solutions for the interactive advertising industry at TARGUSinfo. Formerly the Director of Sales for Interactive Markets he managed more than 150 accounts and all sales efforts. Dave joined TARGUSinfo from The Advisory Board Company (ABCO), where he directed the development and launch of their health care business intelligence solutions, representing more than $25M in recurring revenue only 18 months after launch. Dave received an MBA from the Smith School of Business at the University of Maryland and a BS in Computer Science from the United States Naval Academy.

PANELISTS:
Jim Waltz, President, Traffic Marketplace

Leon Zemel, Senior VP, Analytics, [X+1]

Neil Kaplan, Senior VP, Business Development, Vantage Media

Zach Weinberg, Co-Founder and CEO, Invite Media