Behavioral Targeting - what we need to do next?
March 7th, 2008 | by admin |Curent methods:? Offline, online, cookie-based, ISP-based.? Current issues:? social networking privacy concerns, opt-in, opt-out, standards, relevant guidelines.
What is the impact of consolidation in the industry if traffic is the ultimate commodity.? Over the past couple of years, the acquisitions in the market have been around data and traffic.
If better connecting the advertiser and user is the ultimate goal, what is the ideal method to increase the relevance for? the user?? Many of the prominent BT providers use Age, Gender, Location (which is often inferred or user submitted) as the primary keys upon which they derive their segmentation methodology.? I don’t know where to start poking holes that method - it’s just too easy.
