ISP Based BT under scrutiny in the UK
March 7th, 2008 | by dhelmreich |There was an interesting article this morning on ClickZ detailing the privacy scrutiny that is being placed on a UK-based ISP-based Behavioral Targeting company.
Some of the interesting tidbits from the article follow - don’t you think they would have been better prepared to deal with the consumer privacy backlash?
If this is the prevailing wind in the EU, would any of the national US-based ISPs every allow a company like Phorm, NebuAd, AdZilla and others to deploy their boxes on the network?
A dedicated protest site has gone live at badphorm.co.uk, and an Web page has been set up to petition the Prime Minister.
“We petition the Prime Minister to investigate the Phorm technology, and if found to breach UK or European privacy laws then ban all ISP’s from adopting it’s [sic] use,” reads the petition, which has been signed by over 1,000 people.
