Archive for the ‘behavioral targeting’ Category
Monday, October 6th, 2008
I thought we would never see the day.
The infamous spyware company, Gator, having rebranded at least twice and most recently losing several of their "key" employees to the toxic, ISP behavioral targeting firm, NebuAd, had shuttered it's doors.
http://venturebeat.com/2008/10/06/controversial-ad-company-jellycloud-shuts-down-citing-industry-consolidation/
Posted in behavioral targeting, fraud | No Comments »
Friday, March 7th, 2008
There was an interesting article this morning on ClickZ detailing the privacy scrutiny that is being placed on a UK-based ISP-based Behavioral Targeting company.
Some of the interesting tidbits from the article follow - don't you think they would have been better prepared to deal with the consumer privacy backlash?
If this ...
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Friday, March 7th, 2008
Curent methods:? Offline, online, cookie-based, ISP-based.? Current issues:? social networking privacy concerns, opt-in, opt-out, standards, relevant guidelines.
What is the impact of consolidation in the industry if traffic is the ultimate commodity.? Over the past couple of years, the acquisitions in the market have been around data ...
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Wednesday, February 13th, 2008
I recently asked a question regarding BT on LinkedIn, and received some very interesting responses. Obviously this is a very unscientific survey that is clearly skewed and not normally distributed, but the responses are interesting nonetheless:
I have included a few below:
"No, I do not think it is an ...
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Monday, February 11th, 2008
David Hallerman, Senior Analyst, eMarketer
Spending and where it is going
US Internet Advertising Spending - $50B in 2012
US BT Ad Spending, $3.5B in 2012
As share of spend, 9.6% of total US Internet Advertising Spending in 2012
BT will get a 27% budget increase in 2008
Why dollars don't deceive - stats for 2008
Google ...
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Monday, February 11th, 2008
Moderator: Rob Graham, VP of Creative and Technical Training, The Laredo Group
Panelist: Molly Hop, Group Media Director, Critical Mass;
Jeff Freedman, Director of Business ...
Posted in behavioral targeting, privacy, social networks | No Comments »
Monday, February 11th, 2008
Peter Horan, CEO, IAC Media and Advertising
For as much interest and success as we have had in BT - what we are seeing and doing now is the very very early stages.
"What is the business of Media and Advertiisng really all about?"
Media is the business of offering marketers ...
Posted in behavioral targeting | 2 Comments »
Monday, February 11th, 2008
Keynote: Steve Smith, MediaPost Columnist and Emcee
Increased audience fragmentation is one of the key reasons why behavioral targeting is going to be a key technology and advertising enabler in the immediate future
Multiple channels and relevance is of nearly equal importance
"The Heat is On" - we are at an interesting ...
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Thursday, December 27th, 2007
I received an email from our attorneys this past week soliciting comments on the new FTC policy proposing increased visibility for consumers regarding behavioral advertising.
The FTC is proposing a whole host of things regarding consumer control, length of data retention, adherence to privacy policies, and use of sensitive data usage. ...
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