Archive for February, 2008
Wednesday, February 13th, 2008
I recently asked a question regarding BT on LinkedIn, and received some very interesting responses. Obviously this is a very unscientific survey that is clearly skewed and not normally distributed, but the responses are interesting nonetheless:
I have included a few below:
"No, I do not think it is an ...
Posted in behavioral targeting | No Comments »
Monday, February 11th, 2008
I couldn't help but laugh when I saw this over the weekend - Scott Adams hit the nail on the head with this one. If you have ever experienced this within an established company, you understand.
Posted in product development | No Comments »
Monday, February 11th, 2008
David Hallerman, Senior Analyst, eMarketer
Spending and where it is going
US Internet Advertising Spending - $50B in 2012
US BT Ad Spending, $3.5B in 2012
As share of spend, 9.6% of total US Internet Advertising Spending in 2012
BT will get a 27% budget increase in 2008
Why dollars don't deceive - stats for 2008
Google ...
Posted in behavioral targeting | No Comments »
Monday, February 11th, 2008
Moderator: Rob Graham, VP of Creative and Technical Training, The Laredo Group
Panelist: Molly Hop, Group Media Director, Critical Mass;
Jeff Freedman, Director of Business ...
Posted in behavioral targeting, privacy, social networks | No Comments »
Monday, February 11th, 2008
Peter Horan, CEO, IAC Media and Advertising
For as much interest and success as we have had in BT - what we are seeing and doing now is the very very early stages.
"What is the business of Media and Advertiisng really all about?"
Media is the business of offering marketers ...
Posted in behavioral targeting | 2 Comments »
Monday, February 11th, 2008
Keynote: Steve Smith, MediaPost Columnist and Emcee
Increased audience fragmentation is one of the key reasons why behavioral targeting is going to be a key technology and advertising enabler in the immediate future
Multiple channels and relevance is of nearly equal importance
"The Heat is On" - we are at an interesting ...
Posted in behavioral targeting | No Comments »
