Monday, February 11th, 2008
Moderator: Rob Graham, VP of Creative and Technical Training, The Laredo Group
Panelist: Molly Hop, Group Media Director, Critical Mass;
Jeff Freedman, Director of Business ...
Posted in behavioral targeting, privacy, social networks | No Comments »
Monday, February 11th, 2008
Keynote: Steve Smith, MediaPost Columnist and Emcee
Increased audience fragmentation is one of the key reasons why behavioral targeting is going to be a key technology and advertising enabler in the immediate future
Multiple channels and relevance is of nearly equal importance
"The Heat is On" - we are at an interesting ...
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Thursday, December 27th, 2007
I received an email from our attorneys this past week soliciting comments on the new FTC policy proposing increased visibility for consumers regarding behavioral advertising.
The FTC is proposing a whole host of things regarding consumer control, length of data retention, adherence to privacy policies, and use of sensitive data usage. ...
Posted in behavioral targeting | No Comments »
