comScore / M Metrics: Top 5 Trends in Mobile

Thursday, June 26th, 2008

Mark Donovan, SVP + St. Analyst Mobile Broadband: 29% Mobile Broadband Penetration Mobile Broadband Lifts Media Consumption 2-3x times data consumption with 3G over 2.5G Smartphones: In January 2005 - 45 models In January 2008 - 152 models 122% YoY Increase in Smartphone Owners Only 7% of consumers have Smartphones Active Media Users Embrace Smartphones Mobile Web: 46% YoY Increase in mobile ...

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