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Author Archives dhelmreich

iPad vs. Kindle. Kindle just got owned.

Posted 27 January 2010 § Uncategorized ‡ Comments (1) °

Death and taxes

I was digging through some old emails (it’s one of those days were I need to get really organized), and I ran across this rant that a friend of mine sent to me.   Given the state of the economy, the recent tax-day tea parties, and the frustration around the lack of incentive to innovate and [...]

Posted 16 April 2009 § entrepreneurship § small business ‡ Comments (1) ° Tagged:

TARGUSinfo at ad:tech San Francisco: booth 1772

The TARGUSinfo Interactive Markets team heads to San Francisco next week for ad:tech. Not only are we exhibiting with a 20×20 booth this year, we’ve put together a panel focused on how leveraging unique data assets can improve your customer acquisition and retention:

The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies:
Media wastage. Sluggish click-through [...]

Posted 15 April 2009 § ad:tech ‡ Comments (0) °

Satya Patel – Data can save online advertising

Satya Patel, a Principal at Battery Ventures, and a current investor in Lotame and Blue Kai, had a great post on his blog the other day.   Andy Monfriend and his team at Lotame reposted his article below (and I am reposting it again).
The premise is that the value and cost of data will exceed the [...]

Posted 15 April 2009 § Uncategorized ‡ Comments (0) °

CHART OF THE DAY: Internet Ads Growing Faster Than Any Medium In History

Great chart and post from Silicon Valley Insider:
The growth of Internet advertising through the medium's first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here's a revenue comparison in current inflation-adjusted dollars.
(Dare we say that online advertising looks as though it has gotten a [...]

Posted 15 April 2009 § Uncategorized § fraud ‡ Comments (0) °

XKCD cartoon from today – don’t you wonder sometimes?

Too Funny:

Original image here.

Posted 07 April 2009 § comics ‡ Comments (0) ° Tagged:

Lotame press today in MediaPost

Great insights from the Lotame team today:

In a finding that might seem to refute some conventional wisdom about the effectiveness of online advertising formats, the lowly rectangle has been found to be far more engaging than other premium ad formats, including to-of-the-page leaderboards, and page-scraping skyscrapers. The finding, which is the result of an extensive [...]

Posted 07 April 2009 § Uncategorized ‡ Comments (0) °

The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies

I’m moderating a panel at ad:tech SF this year – any suggestions or questions in advance are appreciated.
The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies
Media wastage. Sluggish click-through rates. Poor-performing leads. Are these the “necessary evils” of the online marketing world? As online targeting evolves, new data sources have emerged to pinpoint your [...]

Posted 03 April 2009 § ad:tech § behavioral targeting § lead generation § lead verification ‡ Comments (2) ° Tagged: , , ,

Do consumers really care about controlling their behavioral profiles?

Given the recent press on BlueKai, eXelate, and Google’s new "Interest Based Advertising", and the many mentions of giving users control over their profile and preferences, I’ll bet that less than 2/10th of 1% of the users that have a BlueKai or eXelate cookie ever opt-out or change their profile.
I’d really like some stats, but [...]

Posted 31 March 2009 § behavioral targeting § privacy ‡ Comments (0) ° Tagged: , ,

The hidden cost of privacy and transparency

After reading Saul Hansell’s article a few days ago in the New York Times, "An Icon That Says They’re Watching You ", I wondered about the potential infrastructure and bandwidth cost associated with including something as simple as a "simple icon" on every ad, or in every iframe delivered across every publisher property in North [...]

Posted 20 March 2009 § Uncategorized ‡ Comments (0) °