Keynote: Steve Smith, MediaPost Columnist and Emcee
Increased audience fragmentation is one of the key reasons why behavioral targeting is going to be a key technology and advertising enabler in the immediate future
Multiple channels and relevance is of nearly equal importance
“The Heat is On” – we are at an interesting point in the history or [...]
I received an email from our attorneys this past week soliciting comments on the new FTC policy proposing increased visibility for consumers regarding behavioral advertising.
The FTC is proposing a whole host of things regarding consumer control, length of data retention, adherence to privacy policies, and use of sensitive data usage. Their key tenets are [...]
