Category Archives: lead verification

The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies

I’m moderating a panel at ad:tech SF this year – any suggestions or questions in advance are appreciated.
The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies
Media wastage. Sluggish click-through rates. Poor-performing leads. Are these the “necessary evils” of the online marketing world? As online targeting evolves, new data sources have emerged to pinpoint your [...]