Given the recent press on BlueKai, eXelate, and Google’s new "Interest Based Advertising", and the many mentions of giving users control over their profile and preferences, I’ll bet that less than 2/10th of 1% of the users that have a BlueKai or eXelate cookie ever opt-out or change their profile.
I’d really like some stats, but [...]
AdAdvisor Predictive Targeting
gapingvoid
The World According to Twitter...
- http://nupaqujo.angelfire.com/ 2010-07-08
- @jack_welch (re: Lebron) - I'm more than bored. I can't stand to hear about it. in reply to jack_welch 2010-07-08
- hey @comcastcares - how many times do I have to opt-out of your domain helper DNS hijacker? It's set at 'OFF' yet it's still there. 2010-07-08
- One of my favorites - enjoy! RT @alannaaclark: I'm at Tamarind w/ @gregoryhills. http://4sq.com/M22LK 2010-07-08
- Great article - thanks Chris @ChrisFRC: 82% of online ad revenues go to the top 25 web properties, (AdAge/IAB) http://bit.ly/cuf4qb #FRC 2010-07-07
- More updates...
Posting tweet...
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