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Category Archives: Uncategorized

iPad vs. Kindle. Kindle just got owned.

Posted 27 January 2010 † dhelmreich § ‡ Comments (1) °

Satya Patel – Data can save online advertising

Satya Patel, a Principal at Battery Ventures, and a current investor in Lotame and Blue Kai, had a great post on his blog the other day.   Andy Monfriend and his team at Lotame reposted his article below (and I am reposting it again).
The premise is that the value and cost of data will exceed the [...]

Posted 15 April 2009 † dhelmreich § ‡ Comments (0) °

CHART OF THE DAY: Internet Ads Growing Faster Than Any Medium In History

Great chart and post from Silicon Valley Insider:
The growth of Internet advertising through the medium's first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here's a revenue comparison in current inflation-adjusted dollars.
(Dare we say that online advertising looks as though it has gotten a [...]

Posted 15 April 2009 † dhelmreich § fraud ‡ Comments (0) °

Lotame press today in MediaPost

Great insights from the Lotame team today:

In a finding that might seem to refute some conventional wisdom about the effectiveness of online advertising formats, the lowly rectangle has been found to be far more engaging than other premium ad formats, including to-of-the-page leaderboards, and page-scraping skyscrapers. The finding, which is the result of an extensive [...]

Posted 07 April 2009 † dhelmreich § ‡ Comments (0) °

The hidden cost of privacy and transparency

After reading Saul Hansell’s article a few days ago in the New York Times, "An Icon That Says They’re Watching You ", I wondered about the potential infrastructure and bandwidth cost associated with including something as simple as a "simple icon" on every ad, or in every iframe delivered across every publisher property in North [...]

Posted 20 March 2009 † dhelmreich § ‡ Comments (0) °

Google’s second foray into behavioral targeting (aka, interest based advertising)

I ran across an article published last week describing how to hide from Google’s "ad snooping":
http://blogs.computerworld.com/how_to_protect_yourself_against_google_ad_snooping
Honestly, who would take the time and effort to even figure this out?  Given that offline marketing techniques, telemarketing, trigger leads and database marketing is significantly more intrusive, why would anyone care?

Posted 20 March 2009 † dhelmreich § ‡ Comments (0) °

Predictive Targeting’s position in the Display Advertising Ecosystem

A few weeks ago at OMMA  Behavioral, TARGUSinfo launched the AdAdvisor solution, designed to help companies selling display advertising to optimize that inventory for their clients.
A lot of attention in the industry is focused on Behavioral Targeting – which I discussed in a previous post, but to deliver on the promise of predictive targeting — [...]

Posted 17 March 2009 † dhelmreich § ‡ Comments (0) ° Tagged: ,

Personal (mass) message from Pace Lattin, CEO of Vizi

I have been meaning to post this for a while – and though it isn’t news for many of you, I thought the message was timely, given the current economic climate.
May businesses and families are experiencing tough times – and it is good to see this message coming from our industry:
—–Original Message—–
From: Pace Lattin
Sent: Sunday, [...]

Posted 16 March 2009 † dhelmreich § ‡ Comments (0) °

US Representatives drafting a bill against Google’s “controversial” behavioral advertising

Google’s controversial behavioral advertising has spurred the US legislators into action. In order to protect people’s privacy rights, the congressmen have already started to draft a bill to make the companies like Google to warn its users beforehand of its behavioral based ad-tracking activity.
The representatives who are scripting the bill that highlights the need to [...]

Posted 16 March 2009 † dhelmreich § ‡ Comments (0) ° Tagged: , ,

Antitrust nominee Christine Varney described Google as a monopolist

Ouch.
Christine A. Varney, nominated by Obama to be the U.S.’s next antitrust chief, h.s described Google Inc. as a monopolist that will dominate online computing services the way Microsoft Corp. ruled software, reports Bloomberg:
Christine Varney is currently a partner at Hogan & Hartson

Posted 23 February 2009 † dhelmreich § ‡ Comments (0) °