Comments for Initial Hypothesis http://www.InitialHypothesis.com Random ideas, new technology ventures, and interactive advertising Wed, 27 Jan 2010 20:49:36 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Comment on iPad vs. Kindle. Kindle just got owned. by Ross Shanken http://www.InitialHypothesis.com/2010/01/ipad-vs-kindle-kindle-just-got-owned/comment-page-1/#comment-94 Ross Shanken Wed, 27 Jan 2010 20:49:36 +0000 http://www.InitialHypothesis.com/?p=158#comment-94 Couldn't have said it any better or more efficiently. Well done. Couldn’t have said it any better or more efficiently. Well done.

]]> Comment on Death and taxes by John Engler http://www.InitialHypothesis.com/2009/04/the-tax-man-cometh/comment-page-1/#comment-83 John Engler Mon, 20 Apr 2009 02:41:42 +0000 http://www.InitialHypothesis.com/?p=155#comment-83 You sure you didn't just copy that from my site? http://inluminent.com/2009/02/09/to-all-my-valued-employees ;) You sure you didn’t just copy that from my site?

http://inluminent.com/2009/02/09/to-all-my-valued-employees

;)

]]> Comment on The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies by dhelmreich http://www.InitialHypothesis.com/2009/04/the-secrets-to-customer-acquisition%e2%80%94data-fueled-media-and-lead-generation-strategies/comment-page-1/#comment-81 dhelmreich Thu, 16 Apr 2009 21:41:06 +0000 http://www.InitialHypothesis.com/?p=115#comment-81 Thanks John - appreciate the comment and look forward to seeing you next week in San Fran. Thanks John – appreciate the comment and look forward to seeing you next week in San Fran.

]]> Comment on The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies by John Engler http://www.InitialHypothesis.com/2009/04/the-secrets-to-customer-acquisition%e2%80%94data-fueled-media-and-lead-generation-strategies/comment-page-1/#comment-72 John Engler Sat, 04 Apr 2009 16:31:04 +0000 http://www.InitialHypothesis.com/?p=115#comment-72 Looks like a great panel Dave. Looks like a great panel Dave.

]]> Comment on Behavioral Targeting – the myth that online behavior is predictive of future interest by dhelmreich http://www.InitialHypothesis.com/2009/03/behavioral-targeting-%e2%80%93-the-myth-that-online-behavior-is-predictive-of-future-interest/comment-page-1/#comment-54 dhelmreich Mon, 16 Mar 2009 21:31:41 +0000 http://www.InitialHypothesis.com/?p=82#comment-54 Ross - thanks for the comment. BT does have a very valuable place in the advertising ecosystem, but only when it is accurate and the behavior is predictive of that individual's interest and lifestyle. Some people have messaged me and said that BT scales better than Predictive Targeting, as it is easier to get large coverage, which may be true, but if you dropped a cookie on everyone that went to a travel site, and kept that behavior for 6 months, is that behavior predictive or historical? Ross – thanks for the comment. BT does have a very valuable place in the advertising ecosystem, but only when it is accurate and the behavior is predictive of that individual’s interest and lifestyle.

Some people have messaged me and said that BT scales better than Predictive Targeting, as it is easier to get large coverage, which may be true, but if you dropped a cookie on everyone that went to a travel site, and kept that behavior for 6 months, is that behavior predictive or historical?

]]> Comment on Behavioral Targeting – the myth that online behavior is predictive of future interest by Ross Shanken http://www.InitialHypothesis.com/2009/03/behavioral-targeting-%e2%80%93-the-myth-that-online-behavior-is-predictive-of-future-interest/comment-page-1/#comment-53 Ross Shanken Mon, 16 Mar 2009 19:55:09 +0000 http://www.InitialHypothesis.com/?p=82#comment-53 Great post Dave. I agree BT has its place, but it's limited in coverage and in some cases in its ability to determine what ads/content to serve to an individual. Great post Dave. I agree BT has its place, but it’s limited in coverage and in some cases in its ability to determine what ads/content to serve to an individual.

]]> Comment on Hyper-targeting without the Hype by dhelmreich http://www.InitialHypothesis.com/2008/02/hyper-targeting-without-the-hype/comment-page-1/#comment-20 dhelmreich Fri, 07 Mar 2008 19:59:10 +0000 http://www.InitialHypothesis.com/archives/9#comment-20 I don't particularly think it will take ten years, but this seems to be a common sentiment across media execs that true 1:1 (as condoned by the FTC) is a long way off. I don’t particularly think it will take ten years, but this seems to be a common sentiment across media execs that true 1:1 (as condoned by the FTC) is a long way off.

]]> Comment on Hyper-targeting without the Hype by Gib Olander http://www.InitialHypothesis.com/2008/02/hyper-targeting-without-the-hype/comment-page-1/#comment-19 Gib Olander Fri, 07 Mar 2008 16:54:14 +0000 http://www.InitialHypothesis.com/archives/9#comment-19 do you really think one to one will take ten years? When you look at the communication that goes on in a Facebook environment or even in Amazon I think a 1 to 1 maketing experience is a lot closer then 10 years. do you really think one to one will take ten years? When you look at the communication that goes on in a Facebook environment or even in Amazon I think a 1 to 1 maketing experience is a lot closer then 10 years.

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