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Tag Archives: behavioral targeting

The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies

I’m moderating a panel at ad:tech SF this year – any suggestions or questions in advance are appreciated.
The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies
Media wastage. Sluggish click-through rates. Poor-performing leads. Are these the “necessary evils” of the online marketing world? As online targeting evolves, new data sources have emerged to pinpoint your [...]

Posted 03 April 2009 † dhelmreich § ad:tech § behavioral targeting § lead generation § lead verification ‡ Comments (2) ° Also tagged: , ,

Do consumers really care about controlling their behavioral profiles?

Given the recent press on BlueKai, eXelate, and Google’s new "Interest Based Advertising", and the many mentions of giving users control over their profile and preferences, I’ll bet that less than 2/10th of 1% of the users that have a BlueKai or eXelate cookie ever opt-out or change their profile.
I’d really like some stats, but [...]

Posted 31 March 2009 † dhelmreich § behavioral targeting § privacy ‡ Comments (0) ° Also tagged: ,

Predictive Targeting’s position in the Display Advertising Ecosystem

A few weeks ago at OMMA  Behavioral, TARGUSinfo launched the AdAdvisor solution, designed to help companies selling display advertising to optimize that inventory for their clients.
A lot of attention in the industry is focused on Behavioral Targeting – which I discussed in a previous post, but to deliver on the promise of predictive targeting — [...]

Posted 17 March 2009 † dhelmreich § Uncategorized ‡ Comments (0) ° Also tagged:

US Representatives drafting a bill against Google’s “controversial” behavioral advertising

Google’s controversial behavioral advertising has spurred the US legislators into action. In order to protect people’s privacy rights, the congressmen have already started to draft a bill to make the companies like Google to warn its users beforehand of its behavioral based ad-tracking activity.
The representatives who are scripting the bill that highlights the need to [...]

Posted 16 March 2009 † dhelmreich § Uncategorized ‡ Comments (0) ° Also tagged: ,

OMMA Behavioral: “Are You In or Are You Out?: Targeting the Social Network”

Moderator: Rob Graham, VP of Creative and Technical Training, The Laredo Group

Panelist: Molly Hop, Group Media Director, Critical Mass;
Jeff Freedman, Director of Business Development, MillionsofUs
Davis Brewer, Lead Digital [...]

Posted 11 February 2008 † admin § behavioral targeting § privacy § social networks ‡ Comments (0) ° Also tagged: ,

OMMA Behavioral – Keynote

Keynote: Steve Smith, MediaPost Columnist and Emcee

Increased audience fragmentation is one of the key reasons why behavioral targeting is going to be a key technology and advertising enabler in the immediate future
Multiple channels and relevance is of nearly equal importance

“The Heat is On” – we are at an interesting point in the history or [...]

Posted 11 February 2008 † admin § behavioral targeting ‡ Comments (0) ° Also tagged:

FTC Proposes Online Behavioral Advertising Privacy Principles

I received an email from our attorneys this past week soliciting comments on the new FTC policy proposing increased visibility for consumers regarding behavioral advertising.
The FTC is proposing a whole host of things regarding consumer control, length of data retention, adherence to privacy policies, and use of sensitive data usage. Their key tenets are [...]

Posted 27 December 2007 † admin § behavioral targeting ‡ Comments (0) ° Also tagged: