Given the recent press on BlueKai, eXelate, and Google’s new "Interest Based Advertising", and the many mentions of giving users control over their profile and preferences, I’ll bet that less than 2/10th of 1% of the users that have a BlueKai or eXelate cookie ever opt-out or change their profile.
I’d really like some stats, but [...]
AdAdvisor Predictive Targeting
gapingvoid
The World According to Twitter...
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- Ogilvy lobby art http://tweetphoto.com/13926297 12 hrs ago
- Details details RT @alannaaclark: @DavidHelmreich @BennettZucker Havas? Colonize? re: co-CEOs 18 hrs ago
- Love doing business in NYC - 6am train from DC - first meeting at 10 - 7 meetings today - end at 10pm. #fb 18 hrs ago
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