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Tag Archives: opt-out

Do consumers really care about controlling their behavioral profiles?

Given the recent press on BlueKai, eXelate, and Google’s new "Interest Based Advertising", and the many mentions of giving users control over their profile and preferences, I’ll bet that less than 2/10th of 1% of the users that have a BlueKai or eXelate cookie ever opt-out or change their profile.
I’d really like some stats, but [...]

Posted 31 March 2009 † dhelmreich § behavioral targeting § privacy ‡ Comments (0) ° Also tagged: ,

US Representatives drafting a bill against Google’s “controversial” behavioral advertising

Google’s controversial behavioral advertising has spurred the US legislators into action. In order to protect people’s privacy rights, the congressmen have already started to draft a bill to make the companies like Google to warn its users beforehand of its behavioral based ad-tracking activity.
The representatives who are scripting the bill that highlights the need to [...]

Posted 16 March 2009 † dhelmreich § Uncategorized ‡ Comments (0) ° Also tagged: ,