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Tag Archives: predictive targeting

The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies

I’m moderating a panel at ad:tech SF this year – any suggestions or questions in advance are appreciated.
The Secrets to Customer Acquisition—Data-Fueled Media and Lead Generation Strategies
Media wastage. Sluggish click-through rates. Poor-performing leads. Are these the “necessary evils” of the online marketing world? As online targeting evolves, new data sources have emerged to pinpoint your [...]

Posted 03 April 2009 † dhelmreich § ad:tech § behavioral targeting § lead generation § lead verification ‡ Comments (2) ° Also tagged: , ,

Predictive Targeting’s position in the Display Advertising Ecosystem

A few weeks ago at OMMA  Behavioral, TARGUSinfo launched the AdAdvisor solution, designed to help companies selling display advertising to optimize that inventory for their clients.
A lot of attention in the industry is focused on Behavioral Targeting – which I discussed in a previous post, but to deliver on the promise of predictive targeting — [...]

Posted 17 March 2009 † dhelmreich § Uncategorized ‡ Comments (0) ° Also tagged: